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Social Media Face Off: TOMS vs. Warby Parker
Here at uberVU we are huge fans of pitting one brand (or type of candy) against another, taking bets and watching the results unfold. In our last Social Media Face Off, we put Starbucks and Dunkin’...
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25 Ways to Spread the Holiday Cheer with Social Media
At the end of last month, we shared a few ways to use Social Media to Survive the Holiday Season. Today, we want to kick the holiday season into an even more cheerful note and offer tips not just to...
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The New Social Media Playground Rules: Monitor, Engage and Be Transparent
Sharing is no longer just a preschool lesson you learned at the block table or when you ate your animal crackers. When you were young, sharing was something you had to master in order to learn the...
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The 5 Frustrating People Marketers Meet in Social Media
Brands LOVE hearing from their fans, customers, and critics to find out what they are doing well and what they may be missing the boat on. Twitter, Facebook, and other social media outlets are all...
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The 5 People You Meet in Twitter Heaven
Brands receive social feedback daily from fans and critics alike. For any given mention on Twitter, Facebook, Google+, LinkedIn or many other social networks, uberVU analyzes the sentiment of the...
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Super Bowl Advertising Winners: Pepsi and Mercedes Benz
If social media were real life, everyone talking about the Super Bowl would have been driving off in Mercedes-Benz’ new CLA and drinking a Pepsi. Why? These two brands were the most successful in...
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Should Poland Spring Run a Hangover Campaign?
After the State of the Union address this week, people flocked to social media to discuss not only our economy, preschool, and foreign affairs, but also Senator Marco Rubio’s lunge for Poland Spring...
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Which Social Media Statistic was the best at predicting Oscar winners?
Being the data-obsessed social marketers we are, we tracked Oscar nominees in the uberVU dashboard for a month prior to the event. Our question: which social media metric was the best predictor of the...
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Top 10 uberVU Signals last week
Want to be “in the know” on real time social media insights for big brands? So did we. Using the uberVU product, we’ve been following some of the top brands out there in order to see key updates on...
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The Hungry Have Tweeted & They Want Fast Food Delivery
We’ve all been there. It’s been a long day, the weather is horrid, whatever excuse there is, you: 1. Don’t feel like cooking and 2. Don’t want to leave your house. What do you do? Order delivery, of...
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